Dirk Nowitzki spoofs Geico in Mavs' great new season-ticket ad

With training camp about a month away, the NBA is gearing up for the 2013-14 season. That means players are getting back in shape. It also means that teams' sales departments are getting back into midseason form. The Dallas Mavericks have released a new ad encouraging fans to buy season tickets, featuring Dirk Nowitzki imitating one of those "How happy are people who switch to Geico?" commercials.

This is the original, featuring a camel in the office on Hump Day:

And here's how happy Dirk is on game day:

Nowitzki isn't in the public eye as much as fellow NBA funnymen like Shaquille O'Neal or Dwight Howard, but he is hilarious. He doesn't take himself too seriously, and his attempts at humor almost never come off as forced or ham-fisted. This ad is no exception.